Marketing today is not just a creative process. There are many technicalities involved when it comes to garnering visibility for a particular product or business.
SEO or Search Engine Optimization is the process of managing and continuously increasing the quality as well quantity of leads that visit one’s website or application.
Outdoing competitors on search engines is extremely important for any business. The online ad space is getting so competitive that getting results on relative keywords via ads requires very high ad budgets.
While the online space is mostly pay-for-play, the correct execution of onsite and offsite SEO strategies can help a business increase traffic and generate conversions.
It is also true that most businesses suffer when they do not invest in optimization at the right time. To begin processes like SEO, it is always sooner the better, so below are six quick tips to jumpstart your SEO efforts.
1. Ensure Keyword Quality and Keyword Placement
Every page on your website or platform needs to be optimized, which means, relative keywords should be present all over.
You must have keywords in your Title Tag (your title tag shows search engines what the main topic of your website or page is).
Competitive keywords need to be placed in your website’s Meta Description. This helps with Click-Through Rates, as the description basically determines whether a user would click on a link or not.
Lastly, your content should include popular search terms. This will not only help with SEO rankings but also engage visitors and increase the average time they spend on your website.
2. Long-form articles on your website blog
Google doesn’t really advertise how page 1 results on its search engine work, but many experts have found long-form content beneficial.
There are technical advantages to having long-form content on your website in regards to SEO, but this needs to be strategized well.
The content, although long, needs to be high-quality, and include a lot of important keywords based on research. Writing lengthy content does make it easier to place keywords.
Depending on whether your business is a B2B (Business-to-Business) or B2C (Business-to-Consumer) operation, you need to tailor content appropriately.
According to Digital Authority, B2B customers react to educational and informative content which is long-form, while B2C customers prefer entertaining blogs and media.
The benefit of long-form content is that it will definitely be shared more, and more websites writing on similar topics will probably link back to it, which will help increase your website’s authority score. A website’s authority score is basically a number that determines the overall quality of the website, this affects your ranking in search engines.
3. Maintain a good website speed
In 2019, people do not have time to wait around for your site to load, or any page on your site to load.
Most people leave websites when it takes more than a second to load a particular page they click on. A slow website can hurt your business in many ways.
Not only is this a factor when it comes to search engines ranking your website, even when people do make it to the site there will not be any conversions.
It is important to consistently analyze your site load speed and overall website performance, and take appropriate measures to fix any issues.
4. Making connections for backlinking
As mentioned earlier, backlinks increase your authority on the web. It is important for other content creators on the web to link back to you, whenever it is relevant.
As you produce quality content, it needs to be shared. So that you position yourself as a knowledgeable or leading brand. The best way companies do this is by sending emails to bloggers and other businesses to form backlinking partnerships.
This process may also help you build enough connections to partner up on content creation as well. Apart from other websites, it is also crucial to get in touch with influencers and ask them to share your content along with links.
Link building is an important part of SEO, and the execution of backlinking strategies needs to be consistent.
5. Internally linking your own content
It is crucial to practice link-building on your own platform as well. Articles on your blog should share links that go to other articles on your blog, wherever it is relevant.
This internal linking makes it easier for Google crawlers (bots) to identify what type of content you specialize in. Your website then gets marked by these bots. Internal linking helps with the process of establishing your business as an authority in a particular field.
Hence, linking to your own content on your site is an important part of your SEO process.
6. Make your website mobile-friendly
As the number of mobile users has drastically increased in the last decade. Most websites need to be mobile-friendly in order to convert and get any form of sales.
Taking into consideration the sheer volume of mobile users. Which is generally higher than desktop users for most platforms. Search engines like Google have added this criterion to their algorithm.
A website’s mobile version needs to be optimized and responsive for it to get a higher ranking. It is best to keep all versions of your website in sync and extremely responsive, with fast load times.
7. Keep up with Google, its algorithms and updates
Google’s updates can literally throw off your entire SEO strategy. Yes, this search engine is that boss who can decide they want something entirely different from you after you’ve worked hard on a different project.
For example, recent updates from Google like Hummingbird and Penguin, have pushed companies to change their SEO strategy.
So that all the optimization work you are doing doesn’t go to waste. It is important to keep a consistent check on what content Google wants you to deliver, in order to get ranked. It is also important to not over-optimize a website in a way that it looks like spam. This would be a red flag.
Search Engine Optimization is a complex process. The six tips mentioned above are definitely an important part of SEO, but there are more pieces to the puzzle. Use these tips as a start, and invest in consistently optimizing your business on the web.