It is 2022, yet businesses are not harnessing the power of Instagram correctly. Why are their posts failing to garner more views, comments, likes, and engagement? We will talk about this burning question in this blog and come up with remedies that can help us get more views, likes, and more. However, you may wonder why you need more views on IG? The simple answer- popularity is the key to success. Whether you are promoting your business or are an influencer on IG, if you are the view and likes number doesn’t increase, your business will see fewer conversions and traffic.
So, what are the reasons why your posts fail to attract more views on Instagram? Let’s see below and learn a few methods to rectify the same.
Reason 1: Posting the wrong content
Instagram is a visual platform, which makes it different from other platforms. However, if you use the wrong image to tell a story, it will not get you any views. For instance, if you are a budding influencer from a food niche and use a sub-par image of foods, it will not get views. If you want people to notice you, use the best image you can take and use that.
Another thing that matters is relevancy. If the post is not relevant to your audience or is not coming across as positive, it will have no impact on your audience. Thus, you can say goodbye to your dream of increasing your views.
To rectify: You should always use the best picture and take more than one so that you can choose the best one. Also, always try to send a message through your content that resonates with your audiences. Finally, to push your profile in the right direction, you can buy Instagram views and continue putting your best content forward.
Reason 2: Posting at the wrong time
Another reason most posts fail to attract views or any kind of engagement is wrong posting time. If you post a video or reel or an image when your users are busy or sleeping, they will not see it immediately. They might see it later, but that means your post is below various other content in front of the users when they were scrolling IG.
For instance, if your target audience is students, they will check Instagram during breaks and in the evening. Also, most people are not scrolling IG late at night, so they may skip your post if posting content way too late.
To rectify: Research your demographic and see when your audience is the most active? Also, you can use tools like sprout social to help you figure out the correct posting time, as per your audience. Moreover, you have to experiment to determine when your posts work the best. It will take time, but analytics can help you reach your goals.
Reason 3: You are using hashtags and mentions in the wrong manner
Hashtags help people find your post amongst the plethora of content that Instagram offers. Mentions help you attract users that are loyal followers of anyone you mention in your posts.
However, these two will only do their job if you use them correctly. For example, if you are using irrelevant hashtags or mentions, it will do you no good. Furthermore, using too many can make your post look spammy.
To rectify: Only add relevant hashtags, and it is best to use ten hashtags. Using too many will not work. Also, mention influencers or celebrities only when related to your niche or content. Just don’t @mentions anyone for the sake of using this feature.
Reason 4: Not responding to the correct comments
Yes, you should not respond to every comment. But sometimes, you should! When you don’t reply to any comments ever, it makes people feel like they are working with a business that doesn’t care about their needs or isn’t giving them much attention.
To rectify: Do not reply to every comment. However, make a reply to some, especially ones that are witty or enlightening or are asking for some information.
Try rectifying these mistakes, and your views on IG will improve.