The internet functions on an attention economy. This is a fancy way of saying you win when you’re able to hold people’s attention. 

Catchiness and punchy content can help, but there’s more to creating great website content than simply being attention grabbing. The best content marketing agencies speak the language of the user and know exactly what works when it comes to compelling website content. 

Keep reading to learn more about how you can make your website pages compelling and unique, so they stand out and keep your audiences coming back for more. 

What is Website Content and Why Should I Care?

Simply put, website content is what goes on your website. It works to various ends, from selling your products to giving more information about your background or your firm. If you’ve been around the block once or twice, you know that websites typically consist of pages such as the home page, an about us page, and other assorted pages that offer brand and product information as required.

Your website content is how your users meet you: it’s how they learn about you, and it’s the basis on which they decide whether or not they want to do business with you. If you want your users to stick around, then, you have to pay attention to the quality of your website content. 

Your website content should be geared towards helping your users get what they came looking for, whether that’s a solution to a problem or a specific product you make. Ultimately, your website content should be able to clarify to your users the action they need to take next, from following you on social media to hitting that check out button on the shopping cart. 

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Your web copy should match the search intent of your potential customers. You want to help them solve their problem and take action — make a purchase, subscribe to your blog, or join your mailing list. 

How Can I Create Great Website Content?

We’re so glad you asked! Great website content, truthfully, comes down to sharp, compelling, and hard-hitting writing. This starts, of course, with clearly charting out your goals and purposes.

Once you’re able to see your end goals clearly, you’ll find yourself equipped to craft writing that accomplishes these goals. Your goals can be varied, from selling something and generating new clients and loads to building traffic or attracting subscribers to create a community.

The principle is simple: once you know what you’re looking for, you’ll be able to chart a path to get there! 

You’ll also need to consider your target audience: who do you want your website to speak to? What are they looking for? And equally importantly: what are they already being offered by your competitors? How can you stand out from the noise?

The Nitty Gritty of Writing

Ultimately, killer website copy comes down to the art of writing. The better you write – the more clearly and compellingly your message is articulated – the better it performs with its target user base. 

Here are a few writing tips to consider as you write your website content: 

  • Start strong, with a compelling beginning
  • Ensure your website is easy to scan and go over quickly
  • Keep your language easy to read and understand, don’t complicate things!
  • Keep your language clean – no spelling, grammar, or punctuation errors
  • Tell your readers what to do: give them a strong call to action
  • A picture is worth a thousand words: use visual elements!
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The Upshot

Killer website content is nothing short of a necessity when it comes to your online content. It can, however, be tricky to get right. This is where agencies well-versed in what works such as AdLift can help you hit that sweet spot with your website content. 


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