Many organizations globally are now looking to develop a steady sales revenue in this post-pandemic business scenario. In this process, they are launching new products to appease the customers and work on developing new revenue lines. However, in this feverish pace of product development and product launch, it is important to focus on a few best practices of product development. Let us understand what are some of the key ingredients for a successful product development process in 2022. 

  1. Being customer-centric: The pandemic has driven digital transformation in an insane fashion and both customers and organizations have been struggling to effectively combine the offline and online customer experiences. This report suggests that 40% of the companies do not talk to end users during the product development process. So, the first step in a successful product development methodology is to understand how to create a product with customers at its center. Defining a problem, brainstorming the problem to come up with a product idea with the relevant teams such as user experience, marketing, technology is one of the baby steps in the process.  All of the findings can then be taken to the research teams to help understand the total addressable market to pave the way to product design. 

This is a crucial step in defining the success of the product as market research defines how a product can be designed with the customer in mind. Ensuring a superior customer experience at the design/conception stage itself will pave way for a great product. 

2. Design, test, review: So, your product development team has great market research data and has arrived at a super helpful product match. Now is the time when the process moves to the design phase. In the design phase, prototyping is an important first step. A prototype is designed keeping in mind the market research data and this gives the product development teams to work on the intricacies of what the customer wants. The team to focus on functionalities, product look, packaging, and creating the whole touch and feel the experience of the product in this stage. 

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With a great prototype, it is easy to set up and establish a supply chain, work with various vendors and estimate the production cost. An awesome prototype coupled with this foundation of supporting ecosystem paves the way for a product that is ready for testing. 

Actual product sample testing to review the flaws and inconsistencies in the supply chain are some of the things that the teams should focus on once the prototype is ready. 

3. Innovation: What are the different use case of the product? Can the product be scaled quickly? Does it suit different categories of the target user base? These are some of the basic questions that the product development team needs to answer while developing the product. Whether you hire an in-house team or a create a hybrid one with freelance developers, solving the user’s problem in a unique way while keeping it light of pockets is a straight forward formula for success. Once these two fundamentals are addressed, it is time to work on the innovations bit. According to this report, 59% of the product managers have access to the customer data. It makes sense for them to put this data to good use and ask the following questions to themselves –  

  • What is that unique thing in the product that sets it apart from the currently available products in the market? 
  • Does the product demonstrate deep understanding of the market and the problem that it is trying to solve/address

4. Planning the budget: Any product development process always runs on the risk of running beyond the budget. It is important for the teams involved to closely track the the budget line items very closely and critically. If there are budget over runs, the product will not be profitable and eventually the whole supply chain will run into losses. 

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In conclusion, as it is evident developing a new product is a complicated and involves a lot of stake holders. It calls for an effective project management which is managed by experts and specialists. From design specialists to supply chain specialists everyone has to have a clear actionable and trackable goals in the process to be able to develop and launch an excellent product in the market. 

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