Is it time to consider smart packing solutions? If your packaging looks dated, you’re due for a change. Smart packing offers a wide variety of benefits, making it well worth the investment.
Connecting Your Business
Modern marketing makes it easier than ever to connect with customers. For example, QR codes offer direct links to company websites where individuals can learn about your business. These small gestures add up to brand loyalty, which means greater profits in the long run.
Consumers expect companies to take environmentally-friendly measures whenever possible. Recyclable pouches are a way to show your commitment to the planet while appealing to a broader audience. Younger generations care deeply about brands’ values, so you’ll need to make this change if you want to keep your customers base.
Create Convenience for Customers
Packing innovations don’t focus solely on looks—they also provide convenience and safety to buyers. For example, stand-up pouches make storing snacks on pantry shelves easier. Customers appreciate these small details and are more likely to purchase items that offer convenience.
Extend Your Product’s Life
Some items, such as supplements and beauty products, last longer out of direct sunlight. Smart packaging can deliver storage information via QR codes and links, thereby providing customers with the knowledge necessary to get the most out of their purchase. You can also get packing with a special UV ray-blocking lining to keep contents safe.
Your packages are symbolic of your branding. When consumers look at a container, they should instantly know who produced it. If your current packing is generic, you’re missing out on a prime opportunity to build brand familiarity.
As you consider your options, remember that branding is about more than logos. Packaging reinforces branding in myriad ways:
- Color scheme
The right containers can bump your profits. If purchases are stagnant, take a look at what might deter people from purchasing your products. A simple refresh may be in order, or you may need a complete redesign of your current packaging.
Appeal To New Customers
New packing is a great way to expand your customer base. With data-driven analysis of your target audience, you can revamp containers and increase purchases.
Provide Additional Value
Packaging should be more than a container for products. You can offer a variety of benefits to customers with the right design:
- Games and puzzles
- Deals and contests
Stand Out From the Competition
When consumers look at grocery store shelves, there are dozens of options. How can you draw their eyes and make it into their carts? The answer is innovative packaging.
Standing out from the competition gives you a chance to convince shoppers that your products are the best. With helpful information on your packages, you seal the deal. Make sure you start your design initiative now, or your competitors will get a head start.
Modern packing options come in all shapes and sizes. For example, you can order custom stand up pouches for snacks and child-resistant packaging for vitamins and supplements. With so many ways to store products, it’s time to consider the possibilities.